What are messenger bots and why you need one
Not too long ago, hearing "mobile first" made everyone think about apps. And without doubt, they're still one of the many ways in which businesses explore their target markets and attract new leads. However, in a world where technology dominates the marketing scheme, having a way to add a personal touch to your business campaigns is priceless.
That in mind, say hello to chatbots!
AI powered chatbots are computer programs designed to simulate dialogues with people over the Internet. They are designed to create conversations in real time and carry out certain predefined actions, such as book appointments, nurture customer loyalty or even close more sales when you’re not available to do it yourself.
Truth be told, bots have been around for decades, yet people are still wondering what they are and why does a business even need to design a chatbot. When compared to old fashioned ways to get new leads, messenger marketing is by far, the most effective way to get your products or services in front of your target audience and create a long lasting impression.
Here's why setting up a messenger bot is a must for a business:
100% response rate
Having a hard time replying to every single inquiry sent to you via your business page? Automated messenger bots can automate your most frequent inquiries making sure everyone is responded to in a timely manner.
Personalized chats with your leads
When set up correctly, chatbots are able to answer specific questions your audience may have about your services or products. Instead of telling your leads to waste time looking for information on your business page or website, you could serve your fans the information they need on a platter.
Better customer service
“Please hold, your call is important to us” - sound familiar? By properly setting up a chatbot for your business, you'll be able to offer your fans a much better customer service and experience. The more attention you offer your leads, the greater their desire to become your next customers!
Repetitive task automation
There are a series of questions that get asked all the time: When do you open? Can I see a menu? What's your address? All these questions and more can easily be answered in an automatic manner, with a chatbot! Instead of typing the same information over and over again, you can save time and reduce your workload by taking advantage of messenger marketing.